We believe in supporting quality local talent. Imaginary Friends is here to facilitate and inspire a new wave of creative movement through the lens of the regions unseen, subversive, daring creatives. The youth play a vital role in creating culture, driving innovation and ultimately driving revenue - particularly in marginalized communities. It is our hope to centralize the creative integrity of deserving profiles from these communities who are often underrepresented or fall through the cracks.

We provide professional development including brand positioning, career advice, image consultation to secure and manage bookings for a special pool of individuals who are digital creators, models, artists, stylists, trap stars, directors, film makers and personalities.

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At IMFR, we lean on the expertise of young insiders from fashion, music, art, design, communications, and entertainment. Our clients span from the GCC to all corners of the globe, and authenticity drives everything we do. We're committed to understanding the bond between new audiences and our contemporary artists  and mapping the intersection in which brands can contribute to that organically and tastefully.

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We also provide creative social media strategy that is centered around consistent practice and a deep understanding of the internet rooted in hours turned to years logged online. Paying attention to every corner of the internet and what makes it tick, helps us help our brands find their audience and how to best speak to them.